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Ferrari Rules Out Extra-hot LaFerrari, Greater Exclusivity Planned Photo:
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Trevor Collett | May, 09 2013 | 0 Comments

Ferrari has denied reports that it will build an extreme version of its LaFerrari hypercar, saying instead that it will focus on greater exclusivity.

According to new reports, LaFerrari designer Flavio Manzoni’s comments about a “truly special” LaFerrari have been misunderstood.

Speaking with CarSales, a spokesman for the company quashed the idea of an extra-hot LaFerrari. “It is entirely normal that some design flourishes will be held back for future products,” the spokesman said.

“If we showed all our designs now, they might be stolen by the competition and used by others.”

“We have never produced limited editions of our limited-series models such as 288 GTO, F40 or F50, and we have no intention of doing so.”

Instead, Ferrari says it will focus on making the badge more exclusive, rather than increasing sales.

Ferrari says that its customers spend, on average, around $AU32,900 on options - which is ten percent of the retail price - and up to $AU65,800 extra if they use the Tailor-Made program.

And, in Ferrari's eyes, a more personalised car will hold its value better over time.

Speaking with Automotive News Europe, Ferrari chairman Luca di Montezemolo said the company wanted to boost margins without increasing car sales.

“Our revenue per unit is growing thanks to a higher grade of options and the expansion of our customisation program,” Mr di Montezemolo said.

Despite a push for exclusivity, Ferrari still enjoyed record sales last year of 7318 units, a figure that has improved 50 percent since 1991.

In fact, it could be argued that the carmaker need not bother with producing cars at all: licensing and merchandising, including its Abu Dhabi theme park, contribute almost $AU65 million to the bottom line each year. And that figure is growing.

Ferrari currently has more than 50 retail stores world-wide and is considering another theme park, possibly in Asia.

 
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