Ferrari: Marchionne Says ‘More Volume’, Montezemolo ‘Not Pleased’ Photo:

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Trevor Collett | Oct, 19 2014 | 3 Comments

Ferrari’s new and former bosses have both had something to say about the Italian carmaker this week.

Fiat Chrysler Automobiles (FCA) boss and now Ferrari Chairman, Sergio Marchionne, has stressed that while he reportedly plans to increase production for the Prancing Horse, the carmaker would not lose its identity.

Speaking with CNBC in the US, Marchionne said production plans were motivated by a growth in demand, rather than an attempt to ‘water down’ the brand by chasing profit through volume.

This latest report is another in the on-again, off-again Ferrari production saga, with Marchionne reportedly confirming and then denying future production plans over the last six weeks.

"The business itself is in good hands with FCA - as long as we don't screw up the DNA of Ferrari," Marchionne said.

"You've got to be careful about limiting the ambition of Ferrari because its customer base is an expanding customer base. The fact that I have come over as chairman goes to the level of commitment that we have made to this business."

Outgoing boss Luca di Montezemolo had capped production at 7000 units last year with plans to produce the same number of cars this year. Marchionne has reportedly increased production to 7200 units for 2014, and is believed to be considering a future annual production of 10,000.

Mr Marchionne signalled he would attempt to ensure certain markets don’t become saturated, using the US as an example and saying he is watching "like a hawk".

Meanwhile, Montezemolo has hit out at his former employer telling the Italian press he is “not very pleased” with the way he was ousted.

Speaking with Italian television Rai, Montezemolo said the decision to replace him as chairman was largely influenced by FCA’s decision to list on the New York stock exchange.

"Perhaps a 'thank you' in the least would have been expected. I do not hide that I was not very pleased about how, but it is part of life and it is right that it is the owner who can make decisions," Montezemolo said.

Mr Montezemolo said he believed the stock market listing happened “a little fast”, and that FCA needs Ferrari to be part of a large group.

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