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Ferrari And Apple Expand Partnership Photo:
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TMR Team | Mar, 07 2013 | 1 Comment

Ferrari and Apple will soon announce details of an expanded technology relationship, the carmaker's chairman, Luca Di Montezemolo, confirmed this week.

Speaking at the Geneva Motor Show, Di Montezemolo said that while the tech tie-up currently focuses on offering iPads with the four-seat Ferrari FF, more Apple features will soon appear.

Di Montezemolo's comments follow news that Apple executive Eddy Cue has joined Ferrari's board of directors. The technology innovator has also expanded its automotive program in recent months, announcing the Siri Eyes Free system for passenger cars.

Already on its way to new GM and Honda models, the technology allows drivers to interact with the Siri voice control system in their iPhones at the tap of a button integrated into the steering wheel.

It is likely that this system will soon find its way into Ferrari models, although it is possible that the high-end prestige carmaker is also working to integrate Apple software with its in-dash touchscreen displays.

As the Ferrari and Apple partnership grows, it is also possible that the integrated technologies will work their way into the wider Fiat family, including Alfa Romeo and Chrysler models.

“Ferrari has not done a great job of software support and user interface design,” Forrester Research analyst Charles Golvin told Wired magazine last year.

“Ferrari has a rich and storied design and technology history, but it’s not just about Apple getting its nose under the tent of a leading automotive manufacturer – it’s Ferrari getting a skilled software company onto its board.”

Ferrari's other big news this week, of course, is the unveiling of its new LaFerrari hypercar. Click here to read about it.

 
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