F1 Car To Storm Victoria's Great Ocean Road For Tourism Campaign Photo:

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TMR Team | Feb, 05 2013 | 3 Comments

Victoria's Great Ocean Road will be the next iconic Australian site to be visited by a Formula One racing car, it has been confirmed.

The drive will follow similar visits by local racing hero Mark Webber to Melbourne's Bolte Bridge in 2011, and a run along the Sydney Harbour Bridge in 2005.

The Australian Grand Prix Corporation and Tourism Victoria are keeping details of the visit under wraps in a bid to keep crowds away.

While the identity of the driver and car is unknown, it has been revealed that the drive will cover a number of sections along the 243 kilometre route.

Footage will be shot from the air, the road, and from within the car itself. It is understood that the driver will be under instructions to observe an 80km/h speed limit.

The drive will form part of an international tourism campaign for Victoria, showcasing the popular coastal road and the state's sporting culture.

The Great Ocean Road drive follows the uncovering of details surrounding the annual cost to taxpayers for F1 racing in Melbourne, revealing a $160 million dollar bill.

It is unclear where funding for this latest advertising campaign will be sourced from, although it will likely come from both Tourism Victoria and the Australian Grand Prix Corporation.

Note: image above is an artist's rendering only.

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