Eterniti says its new SUV will assault the ultra-luxury segment, bypassing the comparatively pedestrian Porsche Cayenne and focusing on the (reportedly approved) Bentley SUV and Aston Martin's Lagonda.
The company promises a range of bespoke vehicles with hand-crafted interiors and, in the case of the SUV, it expects to sell around 100 vehicles each year.
Few details have been revealed, although information on the company's website suggests the car will be known as the Hemera.
The SUV will utilise a chassis and some components from an existing vehicle, although the company has not revealed details of any partnerships with other carmakers. Despite the borrowed platform, Eterniti says its SUV will be an otherwise ground-up design.
More details will be revealed at the new SUV's unveiling in Frankfurt next month. Watch this space for more.