Elux: Fisker Auto Gets A New Name Under New Chinese Owner: Report Photo:
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Trevor Collett | Feb, 25 2015 | 2 Comments

Recent reports have suggested the Fisker Karma will soon be available for purchase in China, but a new piece with Reuters this week now claims otherwise.

Fisker Automotive’s new owner, Wanxiang auto parts group from China, was set to fast-track the Karma’s return to the market with plans to continue with the inherited design.

But now it appears Wanxiang is in less of a hurry to get the luxury electric model back out into the market, using the delay as an opportunity to rebrand the operation.

Reuters quotes two unnamed sources close to the company who say that ‘Elux’ is the name being considered, which will replace the Fisker name and presumably mean the relaunched model will wear the name ‘Elux Karma’.

And fans of the Karma’s design hoping for only a slight delay in its rebirth may be disappointed, as the new relaunch date is reportedly mid-2016.

An 18-odd month extension to the Karma’s launch also casts doubt over whether the range-extended EV’s styling will remain unchanged, with Wanxiang now believed to be considering a new design.

Earlier plans to assemble the Karma in Finland have reportedly been scrapped, and Wanxiang is yet to announce which plant will take its place.

The anonymous sources also suggested a price for the reborn Karma of around AU$173,000 - around 20 percent higher than the previous price under Fisker.

One source reportedly added that Wanxiang is spending "millions" to update the Karma's hardware to bring the technology forward from its now seven-year-old status.

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