Celebrating Lamborghini's 50th anniversary, this latest showcar is dubbed Egoista; Spanish for 'selfish'. And, with just one seat in that orange-framed cockpit, this hypercar is all about the driver.
For this concept, Volkswagen Group design boss Walter de Silva has revisited the outrageous styling that Lambo has become famous for, with mind-warping angles and a hulking muscle-bound build.
"This is a car made for a single person, to have fun and to express their own personality to the Nth degree," de Silva says of the Egoista.
"It is designed just for an audience who wants things the most extreme level of sophistication, the most unique car in the world. [The Egoista] represents the extremes of hedonism, it is a car without compromise, in a word: selfish."
(He doesn't beat about the bush, that Walter... - Ed.)
Looking more like the first offering in a new run of Hasbro's Transformers toys, the Egoista sports a silver body with orange highlights all over - a look that is dominated by that lairy orange canopy.
The orange theme continues into the cabin, where we also find Lamborghini's famous jet-inspired styling has been taken to the next level.
Inside there's a single-seat layout with a genuine fighter-jet feel, including a steering 'wheel' that looks more like a pilot's tiller and a heads-up display that will have you wondering if any of those big intakes are packing missiles.
Lamborghini says the cabin can also detach from the car, acting - we suppose - as a sort of 'eject' safety feature if the Egoista is hit while dogfighting over Iran. (What... -Ed.)
The jet theme doesn't let up, with two massive exhaust openings at the rear looking more like jet engine afterburners.
Can the Egoista fly? Lamborghini isn't saying. In fact, it isn't saying much at all about this concept, although we do know it's powered by a 5.2 litre V10 - likely from the Gallardo, and that's likely also the source of the Egoista's underpinnings.
Perhaps the real question is... how much of the Egoista's styling is a preview of the Gallardo's replacement?