Low-range speeding will be a focus for police throughout Australia over the Easter long weekend, targeting drivers travelling between 5-10km/h over the limit.
An advertising campaign highlighting the risks of low-range speeding hit the airwaves last night to kick off the road safety campaign, backed by the Centre for Accident Research and Road Safety – Queensland (CARRS-Q).
CARRS-Q’s Professor Barry Watson will appear in the commercials, comparing potential outcomes for cars travelling at 60km/h and 67km/h.
"The simple truth about speeding is the faster you go the longer it takes to stop," Professor Watson said.
"The car travelling at 60km/h stops before hitting a crash dummy, the faster vehicle cannot stop in time and collides with it while still travelling at about 30km/h. The difference could be a matter of life and death."
Professor Watson said speed was one of the biggest killers on our roads, and low level speeding contributed to around half of all serious speeding-related crashes.
"The evidence shows that about half of all speed-related crashes which result in injuries or fatalities happen at just 10km/h or less over the speed limit," Professor Watson said.
The campaign also gives drivers the chance to see their name up in lights, with ten digital billboards displaying the names of volunteers who sign up online alongside the message “No time for speeding”.
Advertising began last night and will continue through the week and over the Easter weekend, with the police enforcement campaign running from April 17-21.