Dodge Delivers Witty 90-second Guide To New Car Development: Video
The future of the Dodge brand in Australia may be up in the air, but the unveiling of its all-new Dart sedan earlier this year could mark a revival on the international stage. Sharing its platform with the Alfa Romeo Giulietta, the sporty new Dart
The future of the Dodge brand in Australia may be up in the air, but the unveiling of its all-new Dart sedan earlier this year could mark a revival on the international stage.
Sharing its platform with the Alfa Romeo Giulietta, the sporty new Dart will have Fiat's 119kW 1.4 litre turbocharged MultiAir engine under the bonnet - and a 137kW R/T model is on the way.
This week, Dodge has released a clever new advertisement that offers a look at how a future fan-favourite is made - or, at least, how it should happen.
"Adding a dose of fun, creative licence and Dodge brand humor, (the commercial) captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car," Chrysler Group's international marketing boss Olivier Francois said of the new ad.
Will we see the Dart in Australia? That will depend on a few things; key among them is the question of whether the Dodge brand will live on here, and the availability of a right-hand-drive model.
Both factors are still to be confirmed, although Fiat Chrysler Group Australia has teamed up with Chrysler's UK arm to lobby for a common specification. This could boost the chances of a right-hook model entering production.
Check out the video below.
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