An all-new luxury carmaker, based in the UK and with a very famous name, will launch its first-ever model in April this year.
David Brown Automotive, as the name may suggest, was founded by British businessman and car enthusiast, David Brown.
If the name sounds familiar, that’s because the name and ‘DB’ initials - while unconnected to this new venture - are part of Aston Martin's history (it began as David Brown tractors before acquiring Aston Martin in 1947).
'DB' has endured in the marque's model designations ever since (like the DB9, et al).
The owner of the new David Brown Automotive (DBA) - while no relation to the original - began with a similar background to his erstwhile namesake, starting out in the family business manufacturing earth-moving machinery (a venture later sold to Caterpillar).
Details of DBA’s first model are thin on the ground at this stage, with the new carmaker only revealing the model’s codename; “Project Judi”.
DBA said that its first model will not be a ‘redesign’ of an existing car, promising to “refresh the British sports car for the 21st Century”.
Chief Designer at Land Rover for 19 years, Alan Mobberley, heads up a design team who have combined with automotive engineers, Envisage Group, to make the project a reality.
"I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences,” Mr Brown said.
“This is what I want in a car, but it's not something anyone really offers, so I've created it myself. I thought that if I was looking for this, others might be too.”
Project Judi will be unveiled in April before being offered for sale to UK customers in limited numbers, with pricing and specifications yet to be released.
The new carmaker has launched a website, with a single page enabling potential customers to register their interest.
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