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Datsun Teases New Sedan For Russia

Nissan’s ‘new’ Datsun brand has released a teaser this week of its upcoming sedan model, bound for the Russian market next month. The new sedan’s unveiling will follow the Go and Go+ hatches that debuted last year, with each now


Nissan’s ‘new’ Datsun brand has released a teaser this week of its upcoming sedan model, bound for the Russian market next month.

The new sedan’s unveiling will follow the Go and Go+ hatches that debuted last year, with each now available in India.

It will be Datsun’s first sedan since the brand returned to the market in early 2013, and its coming could be followed by a new crossover based on the stylish Redi-Go revealed last month.

The company has yet to reveal any details for the new sedan, although it is clear the compact four-door will share much of its styling and componentry with the existing Go hatches.

The new model was developed in Russia by Renault-Nissan’s international engineering team, and production will be carried out at Autovaz’s Togliatti plant.

Datsun has billed the new model as a “21st century Datsun for Russia”.

"The main objective (in Russia) is to be a serious alternative to the used car market - this is where we want to compete," Jerome Saigot, director of Datsun in Russia, told reporters in Moscow last year.

Saigot said Russia is expected to see around six million used-car sales in 2014. He believes there is room for growth in Russia’s low-budget market segments, where the Datsun brand will play.

"It is a big piece of the market where we don't have any offer in the Nissan line-up," Saigot said. "The risk here is to do nothing."

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