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Datsun On-Do Small Sedan Revealed For Russian Market Photo:
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Mike Stevens | Apr, 07 2014 | 11 Comments

Nissan’s budget-focused Datsun arm has pulled the wraps from its third new production model, revealing the On-Do sedan in Moscow this week.

Destined for Russia, where it will be Datsun’s first offering in that market, the On-Do builds on the look and technologies of the existing Datsun Go models.

In Russia, the On-Do will be priced at around 400,000 Rubles, or around $12,000 Australian dollars.

"The main objective (in Russia) is to be a serious alternative to the used car market - this is where we want to compete," Jerome Saigot, director of Datsun in Russia, told reporters in Moscow.

Nissan CEO Carlos Ghosn was also on hand for the new sedan’s unveiling, describing the On-Do as an important addition to the existing Nissan range in Russia.

"Today, Russia is our company's 5th largest market in the world. In the next three years, we are aiming to triple our sales here - with the goal of doubling market share. And we expect the Datsun brand to contribute as much as one third of total sales,” Ghosn said.

“By drawing on our company's 80 years of manufacturing and technical expertise - and by leveraging the engineering skills, market knowledge, and production capabilities of our Alliance partner, AVTOVAZ - we will deliver a Datsun line-up for the 21st century. And these cars will be fully in touch with the needs and preferences of Russian drivers".

Measuring 4337mm long, the On-Do is a little shorter than the likes of the Toyota Corolla and Mazda3, but noticeably longer than the smaller Toyota Yaris and Mazda2 offerings.

Likewise, the On-Do is noteably larger than the already revealed Go hatch, which measures just 3785mm long.

Power in the On-Do is provided by a 65kW 1.6 litre petrol engine, compared to the 1.2 litre engine offered with the smaller Go hatch.

The On-Do will be built in Russia, alongside Lada’s Granta sedan, at the Avtovaz plant in Tolyatti.

 
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