Citroen Australia Shuffles Pricing And Specs, Adds Capped Service

Citroen’s new local distributor Sime Darby Motors Australia has adjusted spec levels and pricing across much of the French brand's local line-up.

Sime Darby assumed responsibility for Citroen’s local operations from previous distributor Ateco Automotive on February 1, adding to its fellow PSA brand Peugeot and Porsche portfolios.

The company plans to expand Citroen’s local dealer network from the current 23 outlets to 37 by 2015, and will seek both new franchisees and existing Peugeot dealers to reach this target.

Sime Darby projects that these changes will boost sales by 35 percent this year (over the 1702 units sold in 2012), followed by successive 20 percent gains in 2014 and 2015.