Fiat Chrysler Automobiles will withdraw the Chrysler brand from the UK market within the next two years, according to reports out of Europe.
Speaking with the UK’s Auto Express, FCA’s UK deputy managing director Karl Howkins has reportedly confirmed that the brand is about to depart and two models have already been cut.
In fact, while the brand is expected to maintain a presence until 2017, the report suggests that the ‘official’ axing has already happened.
As one may expect, the decision has been driven in the most part by poor sales. Europe’s increasingly stricter emissions laws are also reportedly playing a part, as low sales make business cases for model renewal difficult.
Only 1982 Chryslers were registered in the UK last year, with sales down 21 percent on 2013.
Despite healthier sales of 1,657 units in Australia (when market sizes are compared), Chrysler sales on home soil were also down last year; by 38 percent.
The 300C sedan and Grand Voyager people mover would seem to have been deleted from the UK market, as of now - joining the Delta that was deleted last year - leaving the Ypsilon light car (pictured above) as the sole remaining model available on an order-only basis.
Chrysler’s UK website reflects this, with advertising focusing solely on the Ypsilon while 300C and Grand Voyager links direct users to a ‘used cars’ page. The carmaker's UK Facebook and Twitter pages also appear to be on hold.
Mr Howkins reportedly said FCA will now redirect Chrysler investment to Jeep, ahead of an expected arrival of both the Renegade and ‘Grand Wagoneer’ SUVs in the UK.
FCA is also cutting the Lancia brand from all European markets, except Italy.
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