Chevy Marketing Boss Tightens Down Bolt Badge For Compact EV

Responding to speculation that the proposed 'Bolt' moniker for Chevrolet's new all-electric subcompact was too close to that of the existing (and soon to be rejuvenated) Chevy Volt, GM's marketing boss has confirmed that the Bolt badge is here to stay.

Speaking to USA Today, General Motors Chief Marketing Officer Tim Mahoney said that the name was locked in, and that the association between the Bolt and Volt badges "connotes good things" and is about more than just simple wordplay.

According to Mahoney, the name performed well with two focus groups. With the Volt already being an established player in the growing eco-car segment, it makes sense for GM to leverage any links it can make with that name.