Cadillac To Introduce New Logo, Sans Wreath: Report

Cadillac may be planning to drop the iconic wreath from its badge, as part of a push to attract younger buyers to the brand.

According to US industry paper Automotive News, internal studies at GM have shown that buyers consider the wreath "old-fashioned".

They might be right too: 2011 sales figures show the average age of Cadillac buyers to be 57 - compared to an industry average of 51.