Cadillac is reportedly planning an array of new models to fill ‘gaps’ in its current line-up, according to company boss Johan de Nysschen.
Since making the jump from Infiniti, de Nysschen has been examining the carmaker’s line-up to assess which gaps are a priority.
And now, de Nysschen has reportedly told industry paper Automotive News that a new compact SUV which would later lend itself to an entry-level sedan is Cadillac’s next move.
"[An entry-level sedan is] a big priority - it's a red-hot market segment right now that's really going through explosive growth," de Nysschen said.
"The same applies for the compact crossovers. We will need entrants there as well."
Mr de Nysschen explained that lacking models in both of these segments is impacting on Cadillac’s sales, which were down six percent overall in the US for 2014.
This would be followed by the entry-level (and rear-wheel-drive) sedan around 2018, sitting below the current Cadillac ATS in the line-up and priced around the equivalent German competitors; such as Mercedes-Benz’s CLA.
ATS sales last year were reportedly down 22 percent, as the model has been undercut on price by its German rivals after a strong showing in its debut year; 2012.
"Suddenly, you have access to a Mercedes-Benz at US$30,000, whereas the ATS is starting several thousand dollars higher," de Nysschen said.
Asked on whether an all-electric vehicle would appear in Cadillac’s line-up anytime soon, de Nysschen said the aforementioned models are the priority as they would be immediately profitable, and required greater urgency to get them into showrooms.