Cadillac’s big new CT6 flagship sedan has been revealed through an oh-so-brief appearance in the first clip for the carmaker’s new advertising campaign.
Debuting this week with Hollywood’s big Academy Awards event, the new ‘Dare Greatly’ campaign focuses on GM’s push to reinvent Cadillac under new brand chief - and former Infiniti boss - Johan de Nysschen.
The new ad focuses on the accomplishments of innovative minds across various fields, introducing each with subtitles like “How dare a college dropout invent the personal computer” - before leading into its own bold statement: “How dare a 112 year-old carmaker reinvent itself”.
Cadillac shies away from identifying the CT6 in the ad, but as it’s a large Cadillac yet to be officially revealed, there can be little doubt.
It is known that the CT6, intended as an all-American rival to the likes of the BMW 7 Series and its premium compatriots, will make its official debut next month.
Interestingly, reports out of the US suggest the CT6 will be even lighter than the CTS, despite being larger in just about every direction.
Power is expected to come from a twin-turbo 3.0 litre V6 - likely a version of the unit that drives the CTS V-Sport - with a petrol-electric hybrid system tied into the bargain.
Catch the video below, and watch for the CT6 to make its appearance in March.