With every new concept must come reports of a production future, and Cadillac's low-riding Ciel convertible is no exception.
Revealed at last month's Pebble Beach Concours d'Elegance, the Ciel puts a modern twist to Cadillac's colourful history of extravagant convertibles, more easily described as land yachts.
According to British magazine Autocar, GM is considering putting the Ciel (or a version of it) into production as a new halo model for its North American luxury marque.
Known internally as the Omega project, the Ciel is reportedly not far off getting a green light for development, but it remains unclear whether it will launch as a four-door convertible or as a new Holden Caprice-sized limousine.
The report adds that Cadillac's General Marketing Manager, Don Butler, has described the Ciel as a critical element in the brand's push to return to the top of American buyers' shopping lists. For now, Butler has confirmed only that GM is "studying its options."