GM's luxury arm Cadillac has unboxed its new ATS Coupe in Detroit this week, unveiling the two-door partner to the sedan that debuted two years ago at the same event.
And Cadillac is pulling no punches in promoting the new Coupe, promising a "lighter, more agile and more engaging" design and driving experience than its competitors in the prestige market.
As with the sedan, the ATS Coupe will offer a choice of rear- and all-wheel-drive configurations, mated to 239kW/373Nm 3.6 litre V6 and turbocharged 202kW 2.0 litre four-cylinder petrol engines.
The Coupe has gone one better than the sedan however, boosting torque in the 2.0 litre turbo engine to a handy 400Nm.
Both engines are mated to a six-speed automatic transmission as standard, but buyers looking for a little more control can opt for a six-speed manual - if they go for the turbo four-cylinder model.
The coupe shares its platform and wheelbase with the existing sedan range, while boasting styling that merges the new ATS look with the sharp lines that debuted with the CTS Coupe many moons ago.
The ATS Coupe also debuts Cadillac's updated logo, which sees the familiar wreath dropped in favour of a new stretched version of the iconic shield.
Cadillac says the new branding will make its way across other models over the coming year.
“The Crest remains a consistent symbol of Cadillac and our core values,” said Andrew Smith, Cadillac executive design director. “This new Crest matches the lower, longer, leaner mantra of our current car designs, and reflects the evolution of our Art and Science philosophy.”
“Our goal was to evolve the emblem design to integrate with the new vehicle form while maintaining the core graphic elements that preserve its strong brand recognition,” Smith said. “This resulted in retaining the iconic ‘crest’ shape and color palette with geometric grid from the original Cadillac family ‘coat of arms.’”
This week's unveiling of the ATS Coupe is joined by fresh reports that GM may again move to (re)introduce the Cadillac range in Australia.
Cadillac confirmed in 2012 that it is planning right-hand-drive versions of its latest models, and while the focus of that development is largely on the UK market, an Australian debut is understood to be likely.
GM's last attempt to bring Cadillac to Australia was brought undone by the global financial crisis, but, now more than ever, a local Cadillac launch would serve the GM empire well.
With the near-premium Opel brand now gone from Australia, Cadillac may be the company's only genuine option for taking on this country's upmarket brands.
If Cadillac does make an assault on the Australian market, expect the declaration of war to come no earlier than Holden's 2017 exit from local manufacturing.
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