Bugatti has shrugged off the recent drama surrounding the Veyron's Guinness World Record withdrawal and sent a car out to set a new one.
A Veyron 16.4 Grand Sport Vitesse in the hands of Chinese driver Anthony Liu, has set a convertible speed record of 408.85km/h, or 267.8mph.
The record was awarded by the German Technical Inspection and Certification organisation (TÜV) who were on hand to witness the attempt.
The venue for the test was Volkswagen's gigantic proving grounds complex at Ehra-Lessien and the car was turned out in a fetching black and fluro orange paint scheme.
Driver Liu says the wind didn't worry him, despite the open top.
"Even at such high speeds (the car is) incredibly comfortable and stable.
"With an open top, you can really experience the sound of the engine and yet even at higher speeds I did not get compromised by the wind at all,” Liu said.
The Vitesse is listed by Bugatti as having a top speed of 375km/h. Powered by the 8.0-litre W16, the open-top packs an astonishing 882.6kW and 1500Nm of torque.
It seems that the attempt wasn't just for fun. Bugatti will be offering a World Record Car edition of the Veyron to well-cashed customers. There are just eight up for grabs for a €1.99 million ($2.465m) before on-roads.
The World Record car will be unveiled at the Shanghai Auto Show next week.