BMW is set to deactivate the 2 Series Active Tourer range in Australia.
The move is part of a broader strategy that will see individual vehicles axed from the local range as teh German carmaker streamlines its expansive model range.
The slow-selling controversial five-seater filled a niche where more buyers will choose an SUV, and the fact it was the first front-wheel drive car from a brand that has always heavily promoted rear-wheel drive for decades didn't help either.
And it’s one of the models BMW Australia CEO Marc Werner concedes could be sliced from the lineup.
“I believe that our product range at the moment is probably too wide,” Werner said. “At the moment it’s too complex, so we’ve got to really reduce that complexity and we’re currently looking into that. What that is exactly going to look like we cannot tell you at this time.”
BMW has already culled some of the slower-selling small diesel cars from its range as demand for the fuel-sippers wanes.
And Werner says there is more to come, hinting the Active Tourer is in the firing line.
It’s Australia’s seemingly endless appetite for SUVs that is putting the spacious small car under pressure locally.
“There’s a clear trend going towards SUVs,” said Werner. “Our strength is certainly on the SUV side and then we’ll focus even more on SUVs.”
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