BMW Powerslides Afoul Of Australian Advertising Rules: Video
Another red-blooded automotive commercial has come under fire, with a new BMW clip attracting the ire of Australia’s advertising watchdog. Shown in cinemas around the country, the advertisement used footage from an overseas clip that debuted
Another red-blooded automotive commercial has come under fire, with a new BMW clip attracting the ire of Australia’s advertising watchdog.
Shown in cinemas around the country, the advertisement used footage from an overseas clip that debuted last year, which showed the company’s new 2 Series Coupe tearing around American roads.
The 45-second ad quickly became the subject of viewer complaints, submitted to Australia’s Advertising Standards Board (ASB) as an example of “typical hoon activity”.
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