The 'Festival of M' promotion adds a host of M Sport styling features and interior options to the diesel-powered X5 xDrive30d.
Features offered with the special model include the M Sport body kit with 20-inch alloy wheels, along with the M catalogue's leather steering wheel, gearshift paddles and chrome exhaust tips.
There's also the Navigation Professional package, voice control, a rear view camera with top-down view, powered seats, automatic tailgate, Bi-Xenon headlights with washers and High Beam Assist, and anti-dazzle exterior mirrors.
Priced at $99,900 drive-away, BMW says the limited-edition model adds around $15,000 in value over the $92,100 list price of the regular xDrive30d grade.
Elsewhere in the range, BMW has added the usual M Sport package upgrade as a no-cost option for all two-door models in the 1 and 3 Series line-ups, along with the full 5 Series and Z4 ranges.
BMW says those packages represent between $2500 to $7900 in value, depending on the model.
For the Coupe and Convertible models in the 1 and 3 Series lines, those features include M Sport suspension, steering wheel, aerodynamics package and an anthracite roof liner (in Coupe models).
The 'Festival of M' deal also adds 18-inch alloy M wheels, special door sill finishers, Royal Blue contrast stitching with the black Dakota leather trim option selected, velour floor mats and blue leather piping.
The 3 Series models also add 'silver dark' aluminium highlights in the cabin, sports seats, stainless steel pedals, black exterior mirror caps and no-cost metallic paint.
The offer is open only to cars ordered and delivered between February 1 and March 31, "while stocks last".