The almost annual appearance of the M3 Coupe Pure has occurred again, but now it's a full $20,000 more affordable than when it last hit in January 2012.
Priced at $125,000 (plus on-roads), the limited-production Pure gets the same mechanical specification as the regular $155,000 M3 Coupe, but does away with a few 'unnecessary' conveniences.
“The current M3 Coupe is the most accomplished and successful ever and the M3 Pure Coupe makes the reality of owning one much, much more achievable” BMW Australia boss Phil Horton said.
Billed as the true enthusiast's option, the Pure does away with the regular M3's six-disc CD changer, adaptive headlights and high beam assist, the Comfort Access system, front seat heating and Harmon Kardon audio kit.
You can't have a sunroof, and metallic paint becomes an optional extra.
Call it all a weight-saving effort, and go shave a few hundredths off your lap time. But what do you get to keep?
In the Pure, you still get Bi-Xenon headlights, the Navigation System Professional package, Bluetooth and USB connectivity, Park Distance Control front and rear, an anti-dazzle rear view mirror and, of course, that carbon fibre roof.
The cabin gets an Anthracite and black leather combination trim to the seats, along with Titanium Shadow interior highlights.
And, of course, you still get that thumping 309kW and 400Nm V8 engine and a 0-100km/h time of 4.8 seconds (maybe even quicker without all that fluff).
Availability of the M3 Pure is limited to a short production time - rather than a specific number of units - so get onto your dealer if you want to sort one out.