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BMW i8 Will Be Priced North Of ?100k: Report Photo:
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2012_bmw_i8_concept_spyder_08 Photo: tmr
2014_bmw_i8_hybrid_supercar_spy_photos_09 Photo: tmr
BMW i8 Concept Spyder Photo:
bmw_i3_i8_concepts_24 Photo: tmr
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2014_bmw_i8_hybrid_supercar_spy_photos_13 Photo: tmr
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2012_bmw_i8_concept_spyder_07 Photo: tmr
2014_bmw_i8_hybrid_supercar_spy_photos_08 Photo: tmr
2016_bmw_airtouch_contactless_touchscreen_ces_01 Photo: tmr
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2014_bmw_i8_hybrid_supercar_spy_photos_14 Photo: tmr
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2014_bmw_i8_hybrid_supercar_spy_photos_20 Photo: tmr
2014_bmw_i8_hybrid_supercar_spy_photos_01 Photo: tmr
2012_bmw_i8_concept_spyder_05 Photo: tmr
2014_bmw_i8_hybrid_supercar_spy_photos_11 Photo: tmr
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2014_bmw_i8_hybrid_supercar_spy_photos_22 Photo: tmr
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2014_bmw_i8_hybrid_supercar_spy_photos_15 Photo: tmr
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2014_bmw_i8_hybrid_supercar_spy_photos_21 Photo: tmr
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2014_bmw_i8_hybrid_supercar_spy_photos_23 Photo: tmr
2014_bmw_i8_hybrid_supercar_spy_photos_10 Photo: tmr
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2014_bmw_i8_hybrid_supercar_spy_photos_16 Photo: tmr
bmw_i3_i8_concepts_22 Photo: tmr
bmw_i3_i8_concepts_09 Photo: tmr
 
 
Malcolm Flynn | Jun, 15 2012 | 0 Comments

BMW has reaffirmed its pricing strategy for its upcoming i8 Coupe hybrid, still at least two years away from its Australian launch.

Speaking at the opening of BMW’s ‘i’ sub-brands first sales outlet in London, BMW global sales chief Ian Robertson said that the i8 will sell for more than €100,000 in Europe.

This puts the i8 in Audi R8 V10 territory, which currently sells in Australia for $351,300, and also similar to the US$103,000 Fisker Karma plug-in hybrid.

The German manufacturer first dropped the €100,000 number nearly 12 months ago, when the i8 debuted in concept form.

BMW is investing the equivalent of AU$665 million to establish the ‘i’ sub-brand, in a bid to maintain its worldwide sales lead over Audi and Mercedes Benz.

The i8 is expected to be beaten to market by the pure-electric i3 city car late next year, with the range expected to expand to further models in future.

Robertson would not offer a figure for the i3, merely stating that it will be priced "very competitively for the substance you get".

 
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The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.