Ten years after forming a joint venture with Chinese manufacturer Brilliance, BMW has unveiled a new ‘Zinoro’ brand for the Chinese market.
According to industry site ChinaAutoWeb, Zinoro is an English contraction of the Chinese characters ‘Zhi’ and ‘Nuo’, and translates to “keeping commitment/promise to China.”
The first Zinoro production model is expected to be a pure-electric vehicle based on the X1 SUV, and produced in the joint venture partners' Shenyang plant.
A BMW engine plant is set to begin construction nearby before the year’s end, and a new development centre is also planned.
BMW China boss Karsten Engel also said that the company's range if efficiency-focused 'i' models will appear in Chinese showrooms within 12 months.
The announcement of these plans follows a 40.4 percent increase in BMW/MINI Chinese sales between 2011-12, totalling 326,444 units. A more modest 8.5 percent growth is expected this year.
The first Zinoro model is expected to make its public debut at the Guangzhou Auto Show in November, before going on sale in the first half of next year.
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