BMW 3 Series Adds New Tech Options With Innovations Package

BMW has announced a new technology-focused Innovations Package for its Australian 3 Series range, streamlining a number of safety options into a single new pack. 

Priced from $2700 to $3900 depending on the model, features in the Innovations pack range from BMW's Head-Up display and parking sensors, to assistance systems and camera options. 

The pack is available only from November 2013 to March 2014 production, and BMW says it has boosted customer value by as much as $4300.