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Bertone Nearing Bankruptcy: Report Photo:
 
 
Mike Stevens | Dec, 18 2013 | 6 Comments

Legendary Italian design firm Bertone is reportedly on the brink of bankruptcy, with its restructured business model failing to win new clients.

Hit hard by the global financial crisis, Bertone's manufacturing facility was sold to Fiat and the Italian Government in 2009, leading Bertone to re-shape itself as a purely design-focused outfit.

The gamble has reportedly failed however, and now the struggling company is understood to have furloughed 165 workers without pay.

A sale could be on the horizon however, with the Italian Government understood to be reviewing a €2 million bid by an unnamed Turkish company.

Reports in the Italian press suggest that, should the Turkish bid fail, several other groups have expressed interest in the iconic brand.

The company had also launched an offshoot known as Bertone Workshop, offering one-off special models for wealthy clients. There has reportedly been little interest in this service, however.

Bertone's most recent project, the 2+2 Aston Martin Bertone Jet wagon, was reported to be destined for a limited production run, although there has been no update since its unveiling in June.

 
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