Bentley is already on track for record earnings this year, and the introduction of its first SUV offering in 2016 is likely to see the British marque setting even more sales records.
Now, new reports suggest the company is exploring at least two other lucrative paths, including a new entry range at one end - and ultra-exclusive offerings at the other.
Speaking with Car & Driver, Bentley marketing boss Kevin Rose said this week that the company has watched with great interest as custom and limited-edition models like the Aston-Martin One-77, Lamborghini Sesto Elemento and Ferrari F12 TRS have brought considerable profits for each company.
Rose believes that Bentley could develop a similar product, going beyond its existing Mulliner bespoke commissioning department to offer coachbuilt specials built around existing architectures.
While those models would focus on satisfying Bentley’s most wealthy clients, the company is also understood to be considering a new ‘entry level’ coupe that would sit below the Continental GT.
As the brand’s fifth model line, the new coupe would reportedly be a smaller and more sports-focused offering.
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