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Australian Motoring Festival Signs First Brands, Others Steering Clear

The Australian Motoring Festival, a joint initiative by the Victorian Automobile Chamber of Commerce and the RACV, has announced the first three carmakers that will show their wares at next month’s inaugural event. Toyota has come on board as the


The Australian Motoring Festival, a joint initiative by the Victorian Automobile Chamber of Commerce and the RACV, has announced the first three carmakers that will show their wares at next month’s inaugural event.

Toyota has come on board as the first ‘volume-selling’ brand to join the festival, while Mercedes-Benz will cater to the premium market.

For buyers and showgoers with a taste for truly exotic metal, Italian supercar company Ferrari has also signed on.

The festival, to be held at the Royal Melbourne Showgrounds, promises an “unparalleled” interactive event with driving experiences and family-friendly activities.

Exactly what each of the first three "feature brands" will offer showgoers is still to be confirmed, although Ferrari Australasia CEO Herbert Appleroth has offered a few clues.

“Our Ferrari Experience display area will feature 30 years of Ferrari supercar history and a stunning Ferrari showroom with the latest range of Ferrari roadcars,” Mr Appleroth said.

It’s unclear at this stage if Ferrari will be among those brands offering “driving experiences” to fans and hopeful buyers.

Toyota and Mercedes-Benz are both expected to offer an interactive in-car experience, however.

“The Australian Motoring Festival will be a great opportunity to let motoring enthusiasts look, feel and touch all the different vehicles in our extensive range and experience the technology in an interesting, interactive environment,” Toyota Australia’s Southern Regional Manager, Stephen Slater, said.

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