Okay, so it's not quite the Q4 that many were expecting it to be, but it appears that Audi's Beijing showstopper could perhaps be something a little more significant - the first taste of a wholly different kind of Audi TT.
But before you TT fans close the tab in disgust, this high-riding four-door coupe/hatch thing won't be replacing the TT coupe and convertible any time soon.
Instead, according to Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at Audi, "the Audi TT offroad concept provides a glimpse of how we might imagine a new model in the future TT family."
And though the 21-inch wheels are typical show-car stuff, the rest of this concept doesn't look so far-fetched. Even the interior is realistic, being heavily based on the TT's cabin.
The TT Offroad Concept is being exhibited with Audi's E-Tron plug-in hybrid powertrain, which mates a 2.0 litre turbo petrol four-pot with a 40kW electric motor up front, while an 85kW motor powers the rear axle.
Total output is a claimed 300kW and 650Nm, and Audi reckons the TT Offroad Concept will dart to 100km/h in just 5.2 seconds - yet drink an average of just 1.9 litres of fuel over 100km.
The powertrain capability also allows drivers to charge the on-board batteries from either a wall outlet or an inductive-loop charging pad, which provides up to 50km of emissions-free motoring.
But can Audi legitimately attach the TT badge to a four door quasi-SUV plug-in hybrid? It's a stretch, but with the appetite for performance SUVS - and fuel-efficient cars in general - growing, the TT Offroad Concept may not remain a concept for long.