Audi Q2 Teased Further In New Video Ahead Of Geneva

Audi has continued its teaser campaign for the new Q2 model ahead of the SUV’s likely debut at the Geneva Motor Show.

In a short video (bottom of page), fans can see the new model from above as it tackles a section of dirt road among some thick greenery somewhere in the world.

Besides learning that the Q2 will be available with a yellow paint finish and that it won’t mind getting its tyres dirty, there’s very few clues in the video.

The off-road component, however, suggests that Audi is keen to emphasise the Q2’s off-road ability which may surpass some of its competitors in the compact SUV class. Some of these competitors are restricted to front-wheel-drive and tagged by critics as “soft-roaders”.

But critics may have to invent their own (hash) tag if they wish to draw attention to themselves on social media, as Audi claims its new SUV is “untaggable”.

This move bucks the current trend which sees carmakers spoon-feed their preferred hashtag to fans in order to promote a new model.

Geneva