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Audi Q2 Racks Up 2500 Prospects And Counting Ahead Of 2017 Launch

Official sales won’t start until February 2017, but the new Audi Q2 small SUV is off to a flying start according to Audi Australia’s general manager of corporate communications, Anna Burgdorf, with 2500 “genuine prospects” arising


Official sales won’t start until February 2017, but the new Audi Q2 small SUV is off to a flying start according to Audi Australia’s general manager of corporate communications, Anna Burgdorf, with 2500 “genuine prospects” arising out of pre-launch pop-up events held along Australia’s east coast.

Just one pre-production vehicle has made its way to Australia and has been engaged in promotional events starting with Hamilton Island Race Week, a sailing event of which Audi is the naming-rights sponsor.

“We’ve had really genuine prospects and leads for 1500 just from the pop-ups and almost a further 1000 from the social media seeding we’ve been doing on that model ” Ms Burgdorf revealed in an interview with TMR at the recent launch of the facelifted A3 range. 

Audi has already revealed a $41,400 (plus on-road costs) starting price for the Q2 range, and confirmed that features like Audi’s Virtual Cockpit instrument display, adjustable ambient lighting, autonomous emergency braking, and radar-guided cruise control will all be available, as well as offering a broad range of customisation options to attract younger buyers to the brand.

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Kez Casey

Kez Casey migrated from behind spare parts counters to writing about cars over ten years ago. Raised by a family of automotive workers, Kez grew up in workshops and panel shops before making the switch to reviews and road tests for The Motor Report, Drive and CarAdvice.

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