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Audi Investing $34 Billion In New Models And Tech Through 2018 Photo:
 
 
Mike Stevens | Dec, 31 2013 | 0 Comments

The Volkswagen Group continues its bid to become the world's number one carmaker before the decade is out, pushing each of its marques to expand model lines, boost production and increase sales.

Now, Audi has announced that over the next four years, it will spend around AU$34 billion on new models, new technologies and new manufacturing capacity across its global operations.

The investment is the largest Audi has ever made, and more than half of the 22 billion euro spend will go to the brand's German facilities in Ingolstadt and Neckarsulm.

The news comes as Audi confirms a record of 1.5 million worldwide sales in 2013, a target originally set for 2015. The company's next goal is to reach 2 million sales by 2020.

“We are now decisively steering towards our next milestone of two million deliveries; this is why we are keeping our foot on the gas regarding investments," Audi CEO Rupert Stadler said in a statement.

In early December, Audi confirmed plans for 11 new models over the coming years, expanding its line-up from 49 to 60 models.

“We see a great deal of potential, particularly in the SUV segment and in the especially prestigious full-size category.”

Recent weeks have seen Audi tease a pair of new SUV show cars ahead of January's Detroit Auto Show, hinting at new compact crossovers.

One, in fact, has already been confirmed, with Audi announcing it in December that it will launch the light Q1 in 2016.

The carmaker is also understood to have secured trademarks for a trio of new SUVs, including the large Q9 ("the prestigious full-size category"), along with SQ4 and SQ2 performance models - meaning that Q4 and Q2 badges will also be on the way.

Audi also plans to develop new green drivetrain systems, including new e-tron (electric) and g-tron (gas) models, and - if those trademark reports prove true - a new 'f-tron' hydrogen system.

Lastly, the carmaker says it will establish new manufacturing facilities in Mexico and Brazil, with a 2016 opening planned. Another plant, already under construction, is set to open in China next year.

 
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