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Audi Cars Star In ’50 Shades Of Grey’ Books – Was There A Sales Boost?

Product placement: you know, placing an iPod or a pair of Converse All Stars into a film scene or sitcom has become a very nice earner for studios everywhere. Perhaps none more so than Hollywood. German luxury marque Audi is no stranger to the prac


Product placement: you know, placing an iPod or a pair of Converse All Stars into a film scene or sitcom has become a very nice earner for studios everywhere. Perhaps none more so than Hollywood.

German luxury marque Audi is no stranger to the practice, with production models and concepts making memorable appearances in films like I, Robot and Iron Man. 

It's not just films, though. The hugely popular erotic book series 50 Shades of Grey sees starring print appearances of a handful of Audi models, with mentions of the small A3, the R8 Spyder supercar and the big Q7 SUV. 

According to Advertising Age, the appearance has Audi convinced that the books have contributed to its growing sales - but the carmaker says it didn't pay a single penny for the mention. 

Speaking with the paper, a representative for 50 Shades of Grey publisher Random House said that no deal was made, and author E. L. James does not have any special love for Audi cars.

"She does not drive an Audi. She drives a MINI and her husband drives a Volkswagen Touareg," Random House' Russell Perreault said.

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