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Audi, Alfa Romeo Battle Over Remaining ‘Q’ Model Names: Report Photo:
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Trevor Collett | Jan, 19 2015 | 2 Comments

Audi and Alfa Romeo have reportedly locked horns over the rights to certain ‘Q’ model names, as the former looks to expand its SUV line-up.

Given the growing popularity of SUVs in most of the world’s markets, Audi understandably wants to launch a model in virtually every segment.

With the ground work for the Audi Q SUV series from the Q3, Q5 and Q7, the German carmaker now wants to tie up model names Q1 through Q9.

But it’s Q2 and Q4 which have reportedly proved problematic for Audi, as each is still the ‘property’ of Alfa Romeo’s parent company; Fiat Chrysler Automobiles (FCA).

Britain’s CAR reports Audi has approached FCA asking for permission to use the names, to which FCA declined.

2009 Alfa Romeo 159
2009 Alfa Romeo 159

Q2 and Q4 were once badges sitting on the rear of Alfa Romeo’s 159 to designate two- or four-wheel-drive, but neither has been used by FCA for around four years.

While Audi’s A2 is a platform from which a Q2 might logically stem, it’s believed the carmaker wants its Q1 to be a tiny SUV - sitting below even the Q2 as a sub-compact model. Hence the need for the Q2 name…

FCA might ordinarily give up or sell the rights to two names it is no longer using, but the report suggests company boss Sergio Marchionne is digging-in simply to spite an enemy in Volkswagen’s Ferdinand Piech.

Alternative names for Audi’s proposed Q2 and Q4 are unclear at this stage.

Watch this space.

MORE: 2015 Audi Q7 Revealed, New Diesel Plug-In Hybrid Coming
MORE News & Reviews:
Audi | Alfa Romeo | FCA

 
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