Aston Martin has at last revealed its plans for the Lagonda badge, previewing a new super-saloon today ahead of early 2015 production.
The big new limo will be offered as an extremely limited-edition model, available only to a small group of buyers.
In fact, Aston has confirmed that the Lagonda’s availability will be so exclusive that the only market to see the new model will be the Middle East.
Sales will of course be by invitation only, and if you’re wondering at the price, you can keep wondering.
The only official word from Aston is that the Lagonda’s price “will be commensurate with the car’s exclusivity, quality, and luxurious nature”.
“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art,” Aston design boss Marek Reichman said today.
“It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons - notably the William Towns Lagonda - and as a tribute to this car it proudly bears the Lagonda nameplate.”
The exclusive new Aston model will be underpinned by the company’s existing VH architecture, meaning the Lagonda will likely be the last ‘all-new’ model to ride on the platform in its current guise.
Power will come from the big 410kW V12 engine that drives the company’s other passenger offering, the Rapide S, driving the rear wheels through a six-speed ZF auto.
The Lagonda will be hand-built at Aston’s Gaydon facility in the UK, in the same building that previously hosted production of the ultra-exclusive One-77 coupe.