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Mike Stevens | Oct, 09 2013 | 0 Comments

In news that will come as no surprise to TMR readers, Aston Martin has confirmed the end of its experiment with premium-priced city cars.

The Cygnet, an upmarket and re-styled take on Toyota's tiny iQ, was made available in 2011 to Aston Martin customers looking for a light but luxurious runabout.

"This car is reality; Cygnet is the natural choice for those who want a premium, bespoke commuter car. It is a car without compromise, just like every other Aston Martin," the carmaker said in 2011.

The case for the Cygnet was that Aston needed a light car to bring the company's emissions numbers in-line with European regulations.

The case against? A starting price tag that nearly touched the AU$50,000 mark - you're in a BMW 3 Series for those dollars - and piddly 73kW engine mated to a CVT automatic transmission.

Not the most thrilling of packages, and despite attempts at Aston-inspired style, the Cygnet isn't much to look at either.

It seems buyers agreed: according to an insider report with Reuters, the company managed to move a total of 150 units - against a forecast of around 4000 sales per year.

The failure of the Cygnet marks just one concern for the company however, with full-year profits down 16 percent. Sales for 2012 topped out at 3500 units; down from 4200 in 2011, against a peak of 6850 cars in 2007.

Sorry news for a well-loved company celebrating its centenary, but it's not all bad: Aston Martin has confirmed an engine supply deal with Mercedes-Benz parent Daimler, which will see AMG engines powering the next generation of Astons.

As the only global carmaker not embedded with a larger manufacturer, Aston will be looking to its Daimler partnership to help it compete with traditional supercar and luxury rivals.

That's something to look forward to.

 
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