Aston Martin Kills Cygnet City Car Photo:
Mike Stevens | Oct, 09 2013 | 0 Comments

In news that will come as no surprise to TMR readers, Aston Martin has confirmed the end of its experiment with premium-priced city cars.

The Cygnet, an upmarket and re-styled take on Toyota's tiny iQ, was made available in 2011 to Aston Martin customers looking for a light but luxurious runabout.

"This car is reality; Cygnet is the natural choice for those who want a premium, bespoke commuter car. It is a car without compromise, just like every other Aston Martin," the carmaker said in 2011.

The case for the Cygnet was that Aston needed a light car to bring the company's emissions numbers in-line with European regulations.

The case against? A starting price tag that nearly touched the AU$50,000 mark - you're in a BMW 3 Series for those dollars - and piddly 73kW engine mated to a CVT automatic transmission.

Not the most thrilling of packages, and despite attempts at Aston-inspired style, the Cygnet isn't much to look at either.

It seems buyers agreed: according to an insider report with Reuters, the company managed to move a total of 150 units - against a forecast of around 4000 sales per year.

The failure of the Cygnet marks just one concern for the company however, with full-year profits down 16 percent. Sales for 2012 topped out at 3500 units; down from 4200 in 2011, against a peak of 6850 cars in 2007.

Sorry news for a well-loved company celebrating its centenary, but it's not all bad: Aston Martin has confirmed an engine supply deal with Mercedes-Benz parent Daimler, which will see AMG engines powering the next generation of Astons.

As the only global carmaker not embedded with a larger manufacturer, Aston will be looking to its Daimler partnership to help it compete with traditional supercar and luxury rivals.

That's something to look forward to.

TMR Comments

Finance Calculator

Repayment is : $

Latest Comments
The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.