Aston Martin Cygnet A Slow-seller, Boss Blames Supply Photo:
aston_martin_cygnet_01_black_and_white_launch_editions_ Photo: tmr
aston_martin_cygnet_black_launch_edition_06 Photo: tmr
aston_martin_cygnet_white_launch_edition_03 Photo: tmr
aston_martin_cygnet_white_launch_edition_09 Photo: tmr
aston_martin_cygnet_black_launch_edition_04 Photo: tmr
aston_martin_cygnet_white_launch_edition_04 Photo: tmr
aston_martin_cygnet_white_launch_edition_07 Photo: tmr
aston_martin_cygnet_black_launch_edition_03 Photo: tmr
aston_martin_cygnet_white_launch_edition_02 Photo: tmr
aston_martin_cygnet_white_launch_edition_08 Photo: tmr
aston_martin_cygnet_black_launch_edition_01 Photo: tmr
aston_martin_cygnet_white_launch_edition_01 Photo: tmr
aston_martin_cygnet_white_launch_edition_05 Photo: tmr
aston_martin_cygnet_black_launch_edition_02 Photo: tmr
aston_martin_cygnet_black_launch_edition_05 Photo: tmr
aston_martin_cygnet_white_launch_edition_06 Photo: tmr
Mike Stevens | Sep, 21 2011 | 0 Comments

If you thought Aston Martin would struggle to move its luxuriously-appointed makeover of Toyota's iQ city car, the Cygnet, you likely weren't in the minority.

News this week is that you would have been right, too - but according to Aston boss Ulrich Bez, a lack of appeal isn't the Cygnet's problem.

Speaking with the British press this week, Bez said that the Cygnet has proven wildly popular with its target market, but slow supply is keeping buyers at bay.

“We can’t deliver as many as the customers want, as we don’t have enough stock," Bez told Britain's Autocar.

"It is the sort of product a customer sees and decides they want on the spot – they don’t want to have to wait for their car to be built, but to drive it away there and then.”

Could it be, then, that the Cygnet represents a AU$47,000 impulse buy for Europe's wealthy? Confronted with the idea of coughing up the cash and having to wait a few months, buyers may be second-guessing their purchase.

Bez also pointed to a lack of advertising as a contributor to the Cygnet's slow sales. A 'Cygnet Store' is set to open in London's Park Lane in the coming months however, which Bez believes will have "a dramatic effect on our visibility."

TMR Comments

Finance Calculator

Repayment is : $

Latest Comments
The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.