ANCAP And AMA Combine To Launch New Road Safety Campaign Photo:
Trevor Collett | Aug, 11 2015 | 3 Comments

The Australasian New Car Assessment Program (ANCAP) and the Australian Medical Association (AMA) have joined forces to push for increased safety technology in new cars.

The pair will this week launch ‘Avoid The Crash, Avoid The Trauma’, which calls on Australia’s lawmakers to consider rules which shift technical advancements in safety from the options list to standard fitment.

Among other things, ANCAP has its sights set firmly on Autonomous Emergency Braking (AEB), and has called on the Federal Government to make the technology compulsory.

This is not the first time ANCAP has spruiked the benefits of AEB, with the Program citing a study in May which claimed the technology has led to a 38 percent reduction in ‘real world’ rear-end collisions.

In the words of ANCAP: “AEB systems use camera and sensor technology to detect the speed and distance of objects in a vehicle’s path, and automatically brake if the driver does not respond.”

AMA President and face of the New South Wales Government’s ‘Don’t Rush’ campaign, Professor Brian Owler, said “if you avoid the crash, you avoid the trauma”.

ANCAP said while AEB is standard fitment to many new models in the US, Japan and Europe, customers in Australia are either denied the chance to add the technology to their new cars or offered it as “a costly option”.

The AMA and ANCAP will launch the new campaign at Parliament House in Canberra, where Professor Owler and ANCAP CEO, Nicholas Clarke, will be joined by Federal MPs and Senators.

Jamie Briggs MP will represent Prime Minister Tony Abbott at the launch, while Senator Kim Carr will represent Opposition Leader Bill Shorten.

‘Avoid The Crash, Avoid The Trauma’ will be launched tomorrow.

MORE: Road Toll To Fall Dramatically By 2020 Thanks To 5-Star Cars - ANCAP
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