Alfa Romeo may not be the loud and proud carmaker it used to be, but this year it has something to celebrate: it's 90 years since a cloverleaf badge was first painted on to an Alfa.
The first Alfa to wear the Quadrifoglio Verde was Ugo Sivocci's racer in the 1923 Targa Florio. It was meant as a lucky charm: Sivocci had a career like Mark Webber's, dogged by terrible luck.
After a series of second placings and mechanical failures, the superstitious Alfa Corse driver painted the white square and green cloverleaf on his car. He immediately went on to win the Florio, his first victory.
Sivocci was later killed at Monza while testing a car bereft of the cloverleaf. Since then, all Alfa race cars bear the white triangle with the four-leaf clover.
Alfa's first F1 winners wore the badge, as did DTM, BTCC and other race-winning favourites.
The badge was made famous in the Sixties behind the front wheel arches of the Alfa Giulia Sprint GTA Stradale and the slightly mental GTA 1300 Junior.
The Pininfarina-styled sedan - which also happened to look like a bunch of other cars from the styling house, including the Peugeot 306 sedan - was a large luxury car sold here.
The QV only came in red and white (with dodgy plastic side cladding) and with just the five-speed transmission.
The 3.0 litre V6 sedan, boosted to over 145kW in QV form, boasted an early versions of the then-fashionable active damping, switchable from the angular dashboard.
As a 90th birthday present to car nuts, the QV badge on a 4C is as good as it gets.