Executives for Fiat’s premium Alfa Romeo brand have again outlined its goals for a major overhaul by 2018, revealing plans for eight new models.
News of Alfa’s plans is no secret, of course, with head-honcho Sergio Marchionne revealing early details when announcing the Fiat Chrysler group’s five-year strategy back in May this year.
Speaking at this month’s LA Auto Show, Alfa representatives revealed that the first of its new models would appear in June 2015 - marking the brand’s 105th year - although the carmaker has yet to offer any official word.
That first new model is expected to be the midsized rear-wheel-drive sedan known as the Giulia, although reports in recent weeks suggest that name will no longer be used.
Could we see the ‘105’ name return, this time celebrating the brand’s anniversary? That number was last associated with a series of Guilia-based coupes in the 60s, so the connection is legitimate.
Whatever the name, the new midsized sedan is reportedly on-track for its scheduled early 2016 sales launch in Europe, with sales in the US to begin late in the same year.
Other models destined to join the Alfa Romeo before 2018 are still to be detailed, although the carmaker has previously confirmed plans for other sedan models and at least two SUV ranges.
A new affordable roadster model based on Mazda’s new MX-5 - separate to the more expensive 4C Spider - has also been expected, although comments from Sergio Marchionne suggest we might instead see that debut with a Fiat badge.
Eight new models by 2018 is no small undertaking, but Fiat is understood to have secured a $6.5 billion investment in growing the Alfa brand, including an expansion of its engineering team from 600 to 1000 staff by 2015.
Note: Renderings via Thorsten Krisch