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Tony O'Kane | Feb, 15 2013 | 1 Comment

As part of Fiat Chrysler Group Australia's scramble to turn around the fortunes of its Fiat and Alfa Romeo brands here, the Group has dramatically reduced pricing on the Giulietta and MiTo.

The compact MiTo Progression TCT slides down from its previous entry price of $31,990 to rest at $25,200, while the performance-oriented MiTo Quadrifoglio Verde now costs $30,000 - a reduction of $4990.

Meanwhile, the Giulietta range now starts at $29,350 for the 1.4 Distinctive manual (a $7640 saving).

The 173kW/340Nm Giulietta Quadrifoglio Verde gets a modest price reduction of $2840 to bring it down to $39,150, which better aligns it with hot hatches like the Volkswagen Golf GTI and Ford Focus ST.

While total Alfa Romeo sales for last year barely topped 900 cars, Australian Director Rob Moorcroft is confident that the price restructure will give Alfa’s products some much-needed pull in showrooms.

The company is chasing 10,000 yearly sales for Fiat and Alfa Romeo combined (including the Fiat Professional range of light commercial vehicles), with Alfa Romeo expected to account for between 3000 and 3500 of these sales.

“When we first took the [Fiat and Alfa] products on, there was a lot of discussion about ‘Can it survive, will it make it, how do we get it there, is it worth doing?” Mr Moorcroft said.

“[They] have always been two sexy brands, iconic brands but never had the volume and let’s face it, they weren’t cheap.

“I hope you’ll see why we’re excited, because for these brands this will be the first time in Australia that anybody’s had a serious attempt at it. And I think we’ve got it right.”

 
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