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Alfa Romeo Growing Into New Company Within Fiat Family: Report Photo:
 
 
Mike Stevens | Apr, 29 2014 | 1 Comment

Alfa Romeo will soon become its own company within the larger Fiat Chrysler group, according to reports out of Europe this week.

In its current form, the Alfa brand is managed directly by Fiat Group Automobiles S.p.A, but sources have reportedly confirmed the brand will soon take on company status, much like Ferrari and Maserati.

Like its upmarket stablemates, the change will see Alfa Romeo given its own headquarters and management team.

The strategy will also make Alfa a standalone legal entity with publicly disclosed financial statements.

It is expected that Alfa boss Harald Wester, also in charge of Maserati, will run the new company as a standalone organisation.

The move is understood to form part of Fiat boss Sergio Marchionne’s well-known desire to ‘relaunch’ the Alfa Romeo brand, with a view to repeating the success story that is the revitalised Maserati range.

"Marchionne needs to make Alfa’s profit and loss clearly visible to make this new relaunch attempt into a credible business proposition," an unnamed source told industry paper Automotive News this week.

The report adds that Marchionne will detail the restructure as part of a briefing this week to outline the next five years for each of the Fiat Chrysler brands.

Alfa Romeo is expected to introduce a number of all-new models by 2016, and it is known that a new assault on the US market is also in the works.

The brand is expected to go more upmarket, launching new rear-wheel-drive models and focusing on an Italian-only production schedule - all with a view to taking on the likes of BMW and Mercedes-Benz.

Alfa’s new models are expected to include compact and large SUV models, along with midsized and large sedans.

A large coupe is also believed to be in development, along with the well publicised return of a new roadster model.

Expect the top-spec models to get V6 engines, likely drawn from the Maserati range and adapted by Alfa engineers.

"Alfa Romeos have to be produced in Italy with an Italian powertrain," Marchionne said at last month’s Geneva Motor Show. "Some things belong to a place, and Alfa belongs to Italy."

MORE: Alfa Romeo Planning Seven New Models By 2018: Report
MORE: Supplier Secrets Shed Light On New Rear-Wheel-Drive Alfa Models: Report

 
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