Hyundai sprang a surprise at the Bonneville Salt Flats last week by setting a land speed record for production-based hybrid vehicle of 254km/h (157.8mph).
In fact the specially-prepared Hyundai Ioniq recorded an exit speed of 257km/h (160.7mph).
Scheduled for launch in North America later this year, the Hyundai Ioniq will be sold with a choice of drivetrains - pure electric, hybrid and plug-in hybrid.
The car which scorched over the famous salt flats in Utah, ran a cockpit-controlled stand-alone nitrous injection system, free-flow intake and exhaust systems, recalibrated engine management and was free of ancillary accessories and air-conditioning.
As well, most of the interior was jettisoned and replaced with the usual motorsport items - race seat, safety harness, battery disconnects, fire extinguishing system and even a parachute.
Underneath, the high-speed Ioniq ran a race suspension set-up (coil-over and unique springs, dampers and anti-roll bars) and lightweight aero wheels with Goodyear Eagle tyres.
The Ioniq hybrid and plug-in hybrid are both on the radar of Hyundai Australia and while not yet confirmed, the company remains hopeful of a local launch next year.