2016 Nissan Maxima Revealed: Video

Nissan has offered fans a first look at its next-generation Maxima sedan in a stirring commercial aired during today’s NFL Superbowl game.

Revealed in the last seconds of the one-minute-thirty video, the new Maxima appears as a father waits to surprise his son after school.

The ad represents Nissan’s return to the Superbowl advertising circus after an 18-year hiatus, but for buyers, the new Maxima reveals another step towards a sharper and more adventurous design language for the Japanese brand.

Like the all-new Murano SUV and its first appearance as the 2013 ‘Resonance’ concept, the big new Maxima is heavily inspired by the ‘Sport Sedan’ that debuted early last year.

Former Nissan executive Andy Palmer promised fans at the time that the concept’s production future was “a sure thing”.

"We will build this car and it won't be that different from the concept car,” Palmer said last year.