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2016 Nissan Maxima Revealed: Video Photo:
2014_nissan_sport_sedan_concept_detroit_01 Photo: tmr
2015_nissan_maxima_overseas_09 Photo: tmr
2014_nissan_sport_sedan_concept_detroit_17 Photo: tmr
2016_nissan_maxima_video_grab_01 Photo: tmr
2014_nissan_sport_sedan_concept_detroit_04 Photo: tmr
2015_nissan_maxima_overseas_10 Photo: tmr
2015_nissan_maxima_overseas_01 Photo: tmr
2015_nissan_maxima_overseas_18 Photo: tmr
2014_nissan_sport_sedan_concept_detroit_11 Photo: tmr
2015_nissan_maxima_overseas_14 Photo: tmr
2014_nissan_sport_sedan_concept_detroit_16 Photo: tmr
2014_nissan_sport_sedan_concept_detroit_06 Photo: tmr
2015_nissan_maxima_overseas_08 Photo: tmr
2015_nissan_maxima_overseas_17 Photo: tmr
2014_nissan_sport_sedan_concept_detroit_10 Photo: tmr
2015_nissan_maxima_overseas_04 Photo: tmr
2015_nissan_maxima_overseas_13 Photo: tmr
2014_nissan_sport_sedan_concept_detroit_15 Photo: tmr
2014_nissan_sport_sedan_concept_detroit_18 Photo: tmr
 
 
Mike Stevens | Feb, 02 2015 | 17 Comments

Nissan has offered fans a first look at its next-generation Maxima sedan in a stirring commercial aired during today’s NFL Superbowl game.

Revealed in the last seconds of the one-minute-thirty video, the new Maxima appears as a father waits to surprise his son after school.

The ad represents Nissan’s return to the Superbowl advertising circus after an 18-year hiatus, but for buyers, the new Maxima reveals another step towards a sharper and more adventurous design language for the Japanese brand.

Like the all-new Murano SUV and its first appearance as the 2013 ‘Resonance’ concept, the big new Maxima is heavily inspired by the ‘Sport Sedan’ that debuted early last year.

Former Nissan executive Andy Palmer promised fans at the time that the concept’s production future was “a sure thing”.

"We will build this car and it won't be that different from the concept car,” Palmer said last year.

Watch for more details on the new Maxima to surface this week, if not later today.

 

Australia

Speaking with TMR today, Nissan Australia’s Peter Fadayev could confirm only that there are no current plans to bring the new Maxima to Australia.

Australia’s last version of the Maxima, which was replaced by the Altima in 2013, was based on the Japanese-market Teana sedan, while the North American Maxima has been an entirely different design for the past three generations.

Fans of Nissan’s edgy new styling language can expect to see the new Murano here later this year.

MORE: Nissan Altima | Maxima | Large Sedans

 
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