2015 Tokyo Motor Show: Jeep Leads Return For American Brands

Things are looking up for Japanese fans of American motoring, with confirmation today that Chrysler will be the first of the ‘Detroit three’ to return to the Tokyo Motor Show.

It was 2007 when Japan’s big biennial consumer motoring event last hosted any of the three major US carmakers.

In 2009, it was the global financial crisis that had Ford, GM and Chrysler battening down the hatches, and budget concerns saw a similar decision taken in 2013.

Now, Fiat Chrysler has confirmed the Jeep brand will lead the charge for Detroit in Japan, potentially driving Ford and GM to make announcements of their own.

The Chrysler brand will not be on show, but with Jeep being the seventh best-selling import brand in Japan, it will be the most important one on Fiat Chrysler’s stand, alongside Fiat, Alfa Romeo and Abarth.

In all, this year’s show will host all 14 of Japan’s major motoring manufacturers, along with 17 manufacturers - covering 27 brands - from abroad.

Among the foreign marques will be Audi, BMW, MINI, Citroen, DS, Fiat, Alfa Romeo, Abarth, Jaguar, Land Rover, Mercedes-Benz, Smart, Peugeot, Porsche, Renault and Volkswagen.