Around 16 Australian buyers have already placed orders for Peugeot’s special-edition 208 GTi 30th Anniversary - even though local pricing has yet to be locked in.
Built to commemorate the launch of the iconic 205 GTi in 1984, the 208 GTi 30th Anniversary was originally not planned for an Australian-market release.
However passionate pleas from Peugeot fans saw a change of heart from local importer Sime Darby, and the 208 GTi 30th Anniversary is now expected to arrive in February 2015.
And while the price tag has yet to be finalised, TMR has been informed that the premium over a standard 208 GTi is not expected to be greater than $10,000.
“If you look at the difference in pricing between the ($58,990) RCZ and the ($68,990) RCZ-R, that’s probably the same premium that we’re looking at [for the 208 GTi 30th Anniversary],” said Peugeot Automobiles Australia National Marketing Manager Dimitri Andreatidis to TMR.
Andreatidis also stressed that the $10k premium would be a worst-case scenario, and would only apply to the special two-tone matte black/gloss red paint scheme.
The conventional pearl white and gloss red body colours will attract a smaller premium.
And with a projected retail price of $39,990, Australian buyers could be getting a good deal on the 208 GTi 30th Anniversary. UK market pricing has it costing £21,995 with standard paint, equivalent to AU$40,546.
But if you’re thinking nearly $40k is a lot to spend on a light hatchback, consider the 208 GTi 30th’s pedigree. Developed by Peugeot Sport in Velizy, it’s more than a badge-tuned special edition.
Besides the plastic over-fenders, unique wheels and bodykit, the 208 GTi 30th Anniversary has had its 1.6 litre engine boosted to 153kW (6kW more than a standard 208 GTi) with torque topping out a 300Nm (a 25Nm increase).
The gearbox has a unique set of gear ratios to maximise acceleration and a torsen limited-slip differential to reduce wheelspin, and the exhaust system has been fettled to produce a sportier note.
Track width is increased by 22mm at the front and 16mm at the rear, while new camber settings have been applied to both front and rear axle for more cornering grip.
The ride height is also lower by 10mm, and less compliant suspension bushings improve turn-in performance. A large Brembo front brake package offers a dramatic improvement over the 208 GTi’s standard stoppers.
Inside are red carpets (a homage to the original 205 GTi) as well as heavily-bolstered seats that are unique to the 30th Anniversary.
Each car will also have a numbered build plate, though production won’t be limited.
We’ll have more information on the 208 GTI 30th Anniversary as we draw closer to the local launch in the first quarter of 2015.