Following on from the Mondeo Vignale (pronounced “Vin-ya-lay”) Concept of last year, the S-Max is set to become the second Vignale offering from Ford for its European customers.
The recently-established Vignale badge denotes a new premium sub-brand, aimed at creating upmarket versions of existing Ford models for customers seeking something a little more special.
Ford says its latest concept is “inspired by trends from furniture and fashion”, featuring 21-inch alloy wheels, dark-chrome polished aluminium and a special Vignale grille.
The concept features an exclusive paint finish called “Milano Grigio”; available to customers once the production version arrives in showrooms.
Inside, the S-Max Vignale gets quilted premium leather seats inspired by “current menswear trends”, tablet docking stations for second row seats and advanced Car2Car communication technology.
“We can see from the designs around us at Salone del Mobile and Milan Design Week that modern luxury does not need to be loud,” Ford Europe’s Stefan Lamm said.
“Lighter tones and careful application of detailing have helped us deliver a level of sophistication Ford customers have not seen before.”
Ford says half of its large cars are sold in “high-series specification”, and that 10-15 percent of customers are seeking an even higher level of specification and customer service.
The Vignale experience aims to tap into this market, offering such items as Vignale travel bags and new ‘Vignale Lounges’, which will soon be part of selected Ford dealers throughout Europe.
The Ford Mondeo Vignale is set to arrive in European showrooms from next year, with the S-Max Vignale to follow shortly afterwards.
Pricing and specifications are yet to be released. Ford has already said the Vignale brand won’t be heading to the US, but it yet to make the same call for Australia.
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